Unproductive Vs Productive Activities

I hope all of you are putting together a solid marketing plan. I know it seems to be the same song and dance year after year, but what are you going to do differently this year?

I want you to take some time and examine your current situation and ask a tough question. That question is “Why?” Why am I in this situation? What behaviors, habits, and events have worked together to land me into my current situation – be it good or bad?

Straight answers work best here, even if it’s not what you want to hear or admit. I’ll give you a little peak into a few of these “self chats” I’ve had with myself. I put everything on paper or into files on my PC, so I can always go back and find my habits. Here’s one from a few years back:

Negative habits:

– Too many activities going at once

– Find it difficult to say ‘no’ to new ventures

– Organization of files

– Too much time spent online

– Checking and responding to non-critical emails

– Work too many hours

Those were the negatives I found in myself. I’m sure this is by no means a conclusive list. haha – But I had to come to terms with the fact that those seemingly small issues were working together to limit my income and productivity. Here were the positives I came up with:

– Take action quickly

– Not afraid of cold calls or prospecting

– Creative with marketing and sales approach

– Proficient with online marketing

– Straight forward with prospects

Now I had to find a way to enhance my positives and minimize my negatives. Of course when doing this exercise I expanded on each item so that all the facts were on the table staring me in the face. Once you’ve identified your positives and negatives, you will be better equipped to structure your marketing plan for 10.

It is of vital importance that your plan for 10 addresses your negative attributes/habits or else you’ll simply repeat 09 as the same mistakes are made over and over again. Been there done that…

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One Tool to Level Out the Peaks and Valleys in Your Marketing, Selling & Production Activities

Peaks and valleys happen in all businesses for a variety of reasons from down economic times to going crazy times. There are numerous ways to overcome this part of doing business. What I have recently discovered is the best way is the use of a marketing calendar.

Now to effectively use this strategy does require for you to know your peaks and valleys specific to revenue and productivity (think sales). In some cases, increase sales may follow productivity by anywhere from 30 days to 2 years depending upon your products or services. The goal here is to keep your people busy with productive work that generates sales while reducing errors and complaints.

First, create an excel file with the following labels for these columns in row one:

  • A – Date
  • B – Action
  • C – January
  • D – February
  • E – March
  • F – April
  • G – May
  • H – June
  • I – July
  • J – August
  • K – September
  • L – October
  • M – November
  • N – December

Next leave rows two through 6 blank for daily activities such as posting on Tweeter or Facebook, changing Linked In Profile, blogging or article marketing.

Beginning with row seven label it with the number 1 and then continue to row 37 ending with the number 31 for the days of the month.

Now start plugging in all of your current marketing activities. This might include:

  • Monthly Ezine
  • Speaking Engagements
  • Direct Mail Pieces
  • Press releases
  • Networking events

Each worksheet within the excel file then becomes a year.

The next step is even more time consuming. Start plotting in your revenue highs and lows along with your productivity based upon historical experience. What should happen is you will see where there are gaps between your marketing actions and your increase sales. Sales Training Coaching Tip: Use a different color to indicate sales lows and highs along with production lows and highs.

A marketing calendar is a stop gap measure that recognizes your potential customers and existing customers having short memories. As a small business owner, entrepreneur, independent sales professional such as a realtor, insurance agent or financial advisor, you need to create top of mind awareness or TOMA. To do this requires touching them 33 times a year according to marketing research. What I suggest is 3 touches per month between email, direct mail, phone calls and personal meetings.

By having a calendar that clearly shows your actions in a very clear and concise manner helps you to keep your arms around marketing. Of course you must also continue to track the results of your marketing that being your revenue and productivity to truly realize the value of this instrumental tool.

The Secret Ingredient For Anti Aging Products – Active Manuka Honey

Have you heard of manuka honey products? Active manuka honey has amazing healing properties for your skin. This product is a special type of honey that is found in the manuka tree, which grows in New Zealand. We have all heard that honey has excellent health related properties. Naturally, this referred to ingesting it, however now it has been proven to have healing properties for your skin.

Manuka honey products contain a high amount of antioxidants that heal, repair and nourish your skin to make it look and feel younger and smoother. The rejuvenating properties found in active manuka honey help in the regeneration of collagen and elastin.

We are seeing a reprisal of natural products being used for treating skin conditions. There was a time that most people completely relied on the pharmaceutical companies to supply the skin care products.

Natural remedies such as active manuka honey products are more popular than ever. Many over the counter skin products contain chemical ingredients that are questionable in nature. Many of these chemicals are harmful to our skin. The large companies spend their money on advertising and marketing.

The companies that would rather spend their money on research and development are the ones you should look for. Stay away from the products that contain fragrances and alcohols, these ingredients are not good for your skin at all.

Active manuka honey is a natural ingredient found in only the best skin care products. This ingredient helps in skin cell rejuvenation. This is not something that will happen without the assistance of a powerful ingredient such as manuka honey.

Your skin needs the proper nourishment to help with the rejuvenation process. Applying a good manuka skin product at night before you go to bed will allow the product to work while you sleep.

Active manuka honey is good for any type of skin. It will help reduce lines and wrinkles and helps your skin retain more moisture so that it does not appear dry and flaky. It will make your skin softer and more youthful looking and feeling.

You will likely not find these effective manuka honey products in the stores. As we mentioned previously, when looking for the best skin care products, choose a product from a company that does their own research and development and does not spend their money on marketing and advertising.

In conclusion, you can rely on active manuka honey as an effective natural ingredient for fighting the signs of aging.

Natural Skin Care Product Active Ingredients And What They Do

The active ingredients you will find in commercial skincare products can also be found in many foods and ingredients you have at home. Here are what they do for your skin and how they are used in skincare products.

ALPHA HYDROXY ACIDS (AHA’S)

These are fruit acids naturally derived from fruit extracts. They slough off dead skin cells to reveal younger more youthful looking skin. As we age our skins renewal process slows down and these help to replace that process giving your skin a younger appearance.

ANTIOXIDANTS

Ingredients that contain vitamin A, C end E, green tea, copper, grapeseed, and kinetin help skin by neutralizing or scavenging free radicals which are molecules that destroy skin cells.

BETA-HYDROXY ACIDS

These work in a similar way as AHA’s but are less potent so therefore less irritating to skin. The most common and well known one is Salicylic acid which is used in acne treatments and dandruff shampoos.

BOTANICALS

Ingredients from a naturally derived source (usually plants) believed for centuries to have healing or regenerating powers for the skin. Examples are Aloe vera, ginkgo and ginseng.

COENZYME Q10

This is a nutrient found in every cell of our body known to be a powerful wrinkle buster.

ESSENTIAL OILS

Most commonly used in aromatherapy to scent products but also as complimentary and healing or regenerating active ingredients in skin care products.

EMOLLIENTS

Found in moisturizers these ingredients help protect the skin by reinforcing the lower moisture barrier deep in the lower epidermis of the skin. Natural emollients include:

Apricot Kernel, Avocado, Borage Seed, Evening Primrose, Grape Seed, Hazel Nut, Hemp Seed, Kukui, Macadamia Nut, Mango Kernel Butter, Organic,, Rose Hip, Organic Sesame Seed, Organic Shea Butter, Organic Sunflower, Safflower, Sesame Seed, Shea Butter, Sunflower, Sweet Almond, Tea Tree, Wheat Germ Oils.

HYPOALLERGENICS

Ingredients that are low allergy producing ingredients in products.

MATTIFYERS

Ingredients that soak up oil like cornstarch and witch hazel.

HUMECTANTS

These are compounds that attract moisture from the air to the skin. Examples are hyaluronic acid, honey, glycerin, glucose & propylene glycol.

LIPOSOMES

Delivery agents to help skin absorb ingredients deeper.

RETINOLS

Products high in Vitamin A, for protection against free radicals and some (Retin A and Retinova) dramatically reduce skin damage from the suns rays.

NON-COMEDOGENICS

Ingredients that don’t clog pores and encourage blackheads. The ingredients used in this book are all non-comedogenic.

ANTI FUNGALS AND ANTI BACTERIALS

Ingredients that combat bacteria and acne related problems. Essential oils like Rosemary, Neem, Tea Tree and others can be added to beauty products to fight bacterial problems.

HYDROSOLS

Hydrosols are the “left over” by products of making essential oils. Hydrosols in themselves make great toners and have other properties that are very beneficial for skin.

INFUSIONS OR TEAS

Infusions are herbs or other parts of plants, fruits, skins and barks or teas. They make great toners with soothing, calming & many other properties that are very beneficial for skin. Often used in skincare or hair care recipes to compliment ingredient blends with invigorating, sweetening & other beneficial scents and aromas.

All of these ingredients can be found in every day foods and oils including nuts, seeds, oils, vegetables and fruits. When blended together in the right way you can make powerfully effective home made skin care products, masks, treatments and serums any day of the week in minutes.